Online classified websites allow marketers to advertise during recession!

The repercussions of recession are still felt in various parts of the world today, in spite of the phenomena happening 4 years back. Since advertising has always been associated with heavy expenditure, this industry was one of the worst to suffer since companies cut down on their advertising. However, the creative people that marketers are, they devised a form of marketing that could help them during times of recession without them having to worry about spending. Though it is not as effective single handedly, it has proven that it has similar sales potential to print ads.

Apart from that, it is a form of advertising that can perfectly complement other forms of advertising and become a good part of the overall promotional mix. If you are wondering what this wonderful marketing tool is, we are talking about online classified advertising! Classifieds have been around for long but the emergence of internet has put them in the forefront as compared to the small section they were subjected to in the newspapers.

For an Advertiserclassifieds advertising forms an indispensable part of the marketing mix. Several creative advertisers have shown that if used effectively, it can serve the purpose of a print advertisement. A recent classified advertisement which had a farmer putting his black cow up for sale in the pet classifieds section was truly remarkable and caught the eye of many in the advertising industry. Some even offered him a job of a copywriter but sadly, he refused!

The moral of the story: Start using online classifieds today itself!

When classified advertising surpassed every other form of advertising

Being a Marketing & Advertising graduate, I’m always intrigued and surfing for the best advertisements to have come up in recent times. Just a few days ago, I had the pleasure of coming across one of the most brilliant advertisements I’ve ever seen till date. I was surprised to see that the advertisement was in fact, a classified advertisement and sure enough, was drafted by a person who was a marketing graduate himself. Never before had I seen a piece of classified advertising so creatively made before I came across this!

This person wanted to sell off his old bike and put up a headline saying, ‘Recommended by 7 Ex-Girlfriends’! As if the headline wasn’t attractive enough, the advertisement had testimonials by 9 pretty girls on how the bike helped them during their dates with the seller. The testimonials were crisply drafted with a deft touch of humor and were also accompanied by photographs of all those ladies. The advertisement received a record number of hits on the local classifieds website and the bike was sold within a couple of days.

By sharing this story, I mean to imply that classified advertising can serve a purpose much bigger than what multinationals can achieve by using the power of television and the print media. The key to selling products is creative and clutter breaking advertising! There are a million ads out there but most of them talk alike. To stand apart from your crowd, you should do something different. Then no matter whether it’s personal classifieds or auto classifieds, you’ll be an instant hit!

Tips to get the best out of the online classifieds

What are the innovative ways of advertising? The best ways are the online classifieds which directly reach your target audience. You can go for a pet for sale ads, car classifieds and personal classifieds as well whatever you wish for. The best way of increasing sales of your product or service is reaching your target audience through classified ads.

If you have an old car and want to sell it at a good price then car classifieds are the best ways to get the attention of the local buyers. There are few things that should be considered while going to display online classifieds. Remember that the size of the classified ads cannot be bigger so it is of great importance that your classified gain attention.

If you can use some color then try and add some color to your classified personal classifieds because that will highlight the entire advertisement among the rest of the clutter. Another way of highlighting your classified is that you can use a bigger and bolder font so that your ad is clearly visible. You should also remember that if you want to stand out amongst the similar category of ads then you should give a catchy, but to the point headline and also the rest of the message should also be crisp and short.

This is the best way to reach the most specific audience especially if your target audience is local or belong to a small community. These are a cheap medium of advertisement and almost give out assured results.