Normal audience like you and me usually don’t place classified advertising in high esteem since we all swear by those glossy print ads in the newspapers and magazines, and the graphically generated television commercials. However, if you were to ask a genuine marketing person or an advertiser, you would get a fair answer – classified advertising is in fact as effective as high paying print ads. Here are a few facts about Sydney classifieds that you probably don’t know:
• High reach: The first rule you’ll come across in any marketing guide is that advertising should reach out to the maximum possible number of people at the lowest possible cost. Looking at the size of the internet audience and the negligible costs associated with online classifieds, one can comfortably say that online classified ads fulfill this criterion pretty well! You can reach out to a good number of people without really paying anything because online classifieds are free to use.
• Good market segmentation: The drawback with traditional newspaper Australia classifieds is that it assumes every subscriber to be of the same category. However, the market is highly diverse, and every individual distinct from the other. Internet classifieds recognize this fact and therefore, you will find advertisers posting their ads only on websites that cater to their product category.
It is said that online Classified ads Australia has to ability to be as popular and effective as print advertisements. The only thing that keeps it from achieving its full potential is effective sales copies. Once they are drafted well, people can sell brilliantly!
